THE EFFECT OF LEADERSHIP, TECHNOLOGY MASTERING AND FAMILY ENGAGEMENT ON THE SUCCESS OF UMKM IN CITY DURING PANDEMIC TIMES

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Published Apr 17, 2022

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Hasna Naela
Department of Management, Faculty of Economics Ekasakti University Padang
Afri Faldyansah

Abstract

The results of this study aim to examine and analyze the influence of leadership, mastery of technology and family involvement on the success of UMKM in urban areas during a pandemic. The population in this study were all SMEs in the city of Padang with a total of 11,919 SMEs. This sampling technique is simple random sampling so that a sample of 100 respondents is obtained using the Slovin formula. Data Analysis Method Using Multiple Linear Regression Analysis. The results of this study are 1. Leadership has a positive and significant influence on the success of UMKM in the city of Padang during the pandemic. 2. Mastery of Technology Partly Has a Positive and Significant Effect on the Success of UMKM in Padang City During the Pandemic Period. 3. Partial Family Involvement Has a Positive and Significant Effect on the Success of UMKM in Padang City During the Pandemic Period. 4. Leadership, Technology Mastery and Family Involvement Simultaneously Affect the Success of UMKM in Padang City During the Pandemic Period.

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How to Cite
Naela, H., & Faldyansah, A. (2022). THE EFFECT OF LEADERSHIP, TECHNOLOGY MASTERING AND FAMILY ENGAGEMENT ON THE SUCCESS OF UMKM IN CITY DURING PANDEMIC TIMES. INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION, 165-175. Retrieved from https://ejurnal.unespadang.ac.id/index.php/ICGE/article/view/98
Issue
INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION IX
Section
CHARACTER BUILDING (ICGE IX)
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