CONSUMER PURCHASE DECISIONS: PERSONAL SELLING AND SALES PROMOTION
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Published
Oct 28, 2019
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Abstract
The actions of consumers who want to buy or not become important parts of personal selling and sales promotion on partially and simultaneously purchasing decisions. The sample in this study were 93 respondents PT. Telkom Indonesia at PT. Telkom Indonesia Central Automation Cinta Damai Medan. The data analysis technique in this study uses Multiple Linear Regression. The results of the study prove that personal selling and sales promotion influence of product purchasing decisions are both partially and simultaneously. Companies can improve sales promotion skills of employees to buy consumer products.
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How to Cite
Nasution, M., & Febriana, M. (2019). CONSUMER PURCHASE DECISIONS: PERSONAL SELLING AND SALES PROMOTION. INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION, 1(1), 1813-1820. Retrieved from https://ejurnal.unespadang.ac.id/index.php/ICGE/article/view/59
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EDUCATIONAL CREATIVITY
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References
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Mughal, A., Mehmood, A., & Ahmad, B. (2014). The Impact of Promotional Tools on Consumer Buying Behavior : A Study from Pakistan. Journal of Public Administration and Governance, 4(3), 402–414.
Nagadeepa, C., Selvi, J. T., & Puspha, A. (2015). Impact of Sale Promotıon Technıques on Consumers’ Impulse Buyıng Behavıour towards Apparels at Bangalore. Asian Journal of Management Sciences & Education, 4(1), 116–124.
Nasution, M. I., Prayogi, M. A., & Nasution, S. M. A. (2017). Pengaruh Kualitas Produk, Promosi Terhadap Penjualan Padausaha Mikro Pengrajin Sepatu Di Kecamatan Medan Denai. In Prosiding SNaPP2017 Sosial, Ekonomi, dan Humaniora (pp. 60–70). Bandung: Universitas Islam Bandung.
Nochai, R., & Nochai, T. (2011). The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand. In International Conference on Financial Management and Economics (Vol. 11, pp. 130–134). Singapore: IACSIT Press, Singapore The.
Sanjaya, S. (2015). Pengaruh Promosi Dan Merek Terhadap Keputusan Pembelian Pada PT. Sinar Sosro Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 16(2), 108–122.
Shamout, M. D. (2016). The Impact of Promotional Tools on Consumer Buying Behavior in Retail Market. International, 7(1), 75–85.
Sualang, F. D. (2015). The Influence Analysis of Integrated Marketing Communication Mix on Consumer Purchasing Decision - Study Case of Pt. Multi Citra Abadi. Jurnal Berkala Ilmiah Efisiensi, 15(05), 560–571.
Weerathunga, A. ., & Pathmini, M. G. S. (2016). Impact of Sales Promotion on Consumer’s Impulse Buying Behaviour (IBB); Study In Supermarkets in Anuradhapura City Weerathunga). In International Research Symposium Rajarata University of Sri Lanka (pp. 321–329). Sri Lanka. https://doi.org/10.13140/RG.2.1.2963.1123
Amelia, L. R., Kusumawati, A., & Mawardi, M. K. (2015). The Influence of Marketing Mix Variables on Purchase Decision and Customer Satisfaction (Case study of Customer of Vitiara Rent Car Malang). Jurnal Administrasi Bisnis (JAB), 28(2), 1–10.
Anggraini, C., & Melinda, T. (2018). The Effects of Word of Mouth and Sales Promotion on Purchasing Decision for Dreamland Decoration. Journal of Entrepreneur and Entrepreneurship, 7(1), 19–26.
Arianty, N. (2018). Effect of Ads and Quality of Products on Decision of Purchasing Frisian Flag Product in Medan City. In International Conference On Global Education VI (pp. 1121–1129). Penang, Malaysia: Faculty of Education Universiti Kebangsaan Malaysia.
Brata, B. H., Husani, S., & Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi at PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies, 2(4), 357–374. https://doi.org/10.21276/sjbms
Chaharsoughi, S. A., & Yasory, T. H. (2012). Effect of sales promotion on consumer behavior based on culture. African Journal of Business Management Vol., 6(1), 98–102. https://doi.org/10.5897/AJBM11.739
K’ombwayo, C. O., & Iravo, M. A. (2018). The Influence of Consumer Sales Promotion on Buying Behavior of Three-Wheeled Vehicles in Nairobi County. International Journal of Scientific and Research Publications, 8(11), 459–474. https://doi.org/10.29322/IJSRP.8.11.2018.p8350
Lubis, A. A. (2015). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Surat Kabar Pada PT. Suara Barisan Hijau Harian Orbit Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 16(2), 1–11.
Mughal, A., Mehmood, A., & Ahmad, B. (2014). The Impact of Promotional Tools on Consumer Buying Behavior : A Study from Pakistan. Journal of Public Administration and Governance, 4(3), 402–414.
Nagadeepa, C., Selvi, J. T., & Puspha, A. (2015). Impact of Sale Promotıon Technıques on Consumers’ Impulse Buyıng Behavıour towards Apparels at Bangalore. Asian Journal of Management Sciences & Education, 4(1), 116–124.
Nasution, M. I., Prayogi, M. A., & Nasution, S. M. A. (2017). Pengaruh Kualitas Produk, Promosi Terhadap Penjualan Padausaha Mikro Pengrajin Sepatu Di Kecamatan Medan Denai. In Prosiding SNaPP2017 Sosial, Ekonomi, dan Humaniora (pp. 60–70). Bandung: Universitas Islam Bandung.
Nochai, R., & Nochai, T. (2011). The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand. In International Conference on Financial Management and Economics (Vol. 11, pp. 130–134). Singapore: IACSIT Press, Singapore The.
Sanjaya, S. (2015). Pengaruh Promosi Dan Merek Terhadap Keputusan Pembelian Pada PT. Sinar Sosro Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 16(2), 108–122.
Shamout, M. D. (2016). The Impact of Promotional Tools on Consumer Buying Behavior in Retail Market. International, 7(1), 75–85.
Sualang, F. D. (2015). The Influence Analysis of Integrated Marketing Communication Mix on Consumer Purchasing Decision - Study Case of Pt. Multi Citra Abadi. Jurnal Berkala Ilmiah Efisiensi, 15(05), 560–571.
Weerathunga, A. ., & Pathmini, M. G. S. (2016). Impact of Sales Promotion on Consumer’s Impulse Buying Behaviour (IBB); Study In Supermarkets in Anuradhapura City Weerathunga). In International Research Symposium Rajarata University of Sri Lanka (pp. 321–329). Sri Lanka. https://doi.org/10.13140/RG.2.1.2963.1123