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The results of this study aim to determine which indicators are dominant in terms of product quality, customer satisfaction and customer loyalty at Pizza Hut Delivery Marapalam Padang, to determine the effect of product quality on customer satisfaction at Pizza Hut Delivery Marapalam Padang and to determine the effect of product quality satisfaction on loyalty. customers at Pizza Hut Delivery Marapalam Padang. This research uses the classic assumption test which consists of normality test, heroskadicity test and simple regression test, t test. Results from Research The dominant indicator on the product quality variable is reliability with a TCR value of 84.10%, the dominant indicator on the customer satisfaction variable is Willingness to recommend with a TCR value of 84.10% and the dominant indicator on the variable customer loyalty is an indicator of retention with a TCR value of 83.20%. The product quality variable has t arithmetic (7.061) > t table (1.983) and the calculated sig value obtained is 0.000 <0.05. This means that H1 is accepted and Ho is rejected. So it can be concluded that product quality has a significant effect on customer satisfaction at Pizza Hut Delivery Marapalam Padang. The product quality variable has t count (6,202) > t table (1,983) and the calculated sig value obtained is 0.000 <0.05. This means that H2 is accepted and Ho is rejected. So it can be concluded that product quality has a significant effect on customer loyalty at Pizza Hut Delivery Marapalam Padang
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