THE EFFECT OF ONLINE SOCIAL MEDIA ON CUSTOMER'S DECISION TO SHOPPING AT MY MAKEUP STORE PADANG

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Published Apr 17, 2022

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Tianidar Tianidar
Management Study Program, Faculty of Economics, Ekasakti University Padang, Indonesia
Juhanda Ismet
Della Sonia Putri
Doni Son

Abstract

The purposes of this study are, (1) To find out which indicators are the most dominant of social media and customer decisions to shop at the My Makeup Store Padang Store. (2) To determine the effect of social media on customer decisions to shop at My Makeup Store Padang. (3) To find out how much influence social media has on customer decisions to shop at My Makeup Store Padang. The method used in this study is a quantitative method. The results of the study are the regression equation model obtained in this study, namely: Y = 15.968 + 0.249 , partially Social Mediapositive effect on purchasing decisions at the My Makeup Store Padang Store,Social Media variable has a significant influence on the Purchase Decision variable withvalue of t count > t table or 4.056 > 1.984..The most dominant indicators of Social Media variables areindicator of ease of use (easy of Use) with an average value of 4.11 and a TCR of 82.01%.)

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How to Cite
Tianidar, T., Ismet, J., Sonia Putri, D., & Son, D. (2022). THE EFFECT OF ONLINE SOCIAL MEDIA ON CUSTOMER’S DECISION TO SHOPPING AT MY MAKEUP STORE PADANG. INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION, 242-250. Retrieved from https://ejurnal.unespadang.ac.id/index.php/ICGE/article/view/105
Issue
INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION IX
Section
CHARACTER BUILDING (ICGE IX)
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References

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JOURNAL
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