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The purposes of this study are, (1) To find out which indicators are the most dominant of social media and customer decisions to shop at the My Makeup Store Padang Store. (2) To determine the effect of social media on customer decisions to shop at My Makeup Store Padang. (3) To find out how much influence social media has on customer decisions to shop at My Makeup Store Padang. The method used in this study is a quantitative method. The results of the study are the regression equation model obtained in this study, namely: Y = 15.968 + 0.249 , partially Social Mediapositive effect on purchasing decisions at the My Makeup Store Padang Store,Social Media variable has a significant influence on the Purchase Decision variable withvalue of t count > t table or 4.056 > 1.984..The most dominant indicators of Social Media variables areindicator of ease of use (easy of Use) with an average value of 4.11 and a TCR of 82.01%.)
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