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Salimah Binti Azhari


This study aimed to identify the strength of digital entrepreneurial propensity among Community College students towards digital entrepreneurial careers. There are four important factors in influencing the topics studied that are related to emotional stability, agreeableness, extraversion and interpersonal relationships that students have can influence the tendency of digital entrepreneurial and further venture into the field of digital entrepreneurship. This study uses an affective cognitive personality system theory that includes emotional stability, agreeableness, extraversion and interpersonal relationships that are perceived as theoretical framework to determine the personality factors that Influence Digital Entrepreneurship tendencies among College Community Students in Kelantan. Data were collected through questionnaires. A total of 160 college students participated in the study. Respondents were determined based on a simple random sampling technique. Using the least squares and structural equation modeling (SEM-PLS) method, the researchers found that only two factors of emotional stability and interpersonal relationships that felt a significant influence on digital entrepreneurial tendencies. However, agreeableness and extraversion were not significant to respondents propensity for the digital entrepreneurship. The implication is that community colleges need to build the digital entrepreneurship courses that are in line with students capabilities and based on students personality traits in order to successfully achieve course targets. Moreover, to produce students who aspire to venture into digital entrepreneurial careers, more focus is needed towards forming a positive attitude towards the digital entrepreneurial careers among them and finally hopefully this study can be part of the reference for future research in the same field.

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