PERSONALITY FACTOR AND TENDENCY TO VENTURE INTO DIGITAL ENTREPRENEURSHIP AMONG COMMUNITY COLLEGE STUDENTS
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Apr 17, 2022
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Abstract
This study aimed to identify the strength of digital entrepreneurial propensity among Community College students towards digital entrepreneurial careers. There are four important factors in influencing the topics studied that are related to emotional stability, agreeableness, extraversion and interpersonal relationships that students have can influence the tendency of digital entrepreneurial and further venture into the field of digital entrepreneurship. This study uses an affective cognitive personality system theory that includes emotional stability, agreeableness, extraversion and interpersonal relationships that are perceived as theoretical framework to determine the personality factors that Influence Digital Entrepreneurship tendencies among College Community Students in Kelantan. Data were collected through questionnaires. A total of 160 college students participated in the study. Respondents were determined based on a simple random sampling technique. Using the least squares and structural equation modeling (SEM-PLS) method, the researchers found that only two factors of emotional stability and interpersonal relationships that felt a significant influence on digital entrepreneurial tendencies. However, agreeableness and extraversion were not significant to respondents propensity for the digital entrepreneurship. The implication is that community colleges need to build the digital entrepreneurship courses that are in line with students capabilities and based on students personality traits in order to successfully achieve course targets. Moreover, to produce students who aspire to venture into digital entrepreneurial careers, more focus is needed towards forming a positive attitude towards the digital entrepreneurial careers among them and finally hopefully this study can be part of the reference for future research in the same field.
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Binti Azhari, S. (2022). PERSONALITY FACTOR AND TENDENCY TO VENTURE INTO DIGITAL ENTREPRENEURSHIP AMONG COMMUNITY COLLEGE STUDENTS. INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION, 183-212. Retrieved from https://ejurnal.unespadang.ac.id/index.php/ICGE/article/view/100
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CHARACTER BUILDING (ICGE IX)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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[10] Benachenhou, S. M & Boucif, S. A. 2017. The role of the theory of planned behavior in the interpretation of Master students entrepreneurial intention. Revue
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[26] Nasihah Sulaiman, Radin Siti Aishah Radin A. Rahman & Norasmah Othman. 2018. The Relationship between Entrepreneurial Skills and Entrepreneurial Intentions Among Secondary School Students. International Journal of Education,Psychology and Counseling, 3(21), 40–50.
[27] Hanapi, Z., Kamis, A., Tee, T. K., & Hanapi, M. H. (2016). Jurang integrasi kemahiran employabiliti di Malaysia : Satu kajian empirikal graduan kejuruteraan Kolej Komuniti Integrated employability skills gaps in Malaysia : An Empirical study of Community College Graduates, 3(3), 145–153.
[28] Hanapi, Z., & Nordin, M. S. (2014). Unemployment among Malaysia Graduates: Graduates’Attributes, Lecturers’ Competency and Quality of Education. Procedia - Social and Behavioral Sciences, 112(1), 1056.
[29] Barrie, S. C. (2006). Understanding What We Mean By The Generic Attributes Of Graduates. Understanding Generic Graduate Attributes, (2), 29. https://doi.org/10.1007/s10734-0046384-7
[30] Johanson, G. A., & Brooks, G. P. (2010). Initial Scale Development: Sample Size for Pilot Studies. Educational and Psychological Measurement, 70(3), 394–400,
[31] Nosheena Yasir 1,* , Nasir Mahmood 2 , Hafiz Shakir Mehmood 3, Muhammad Babar 4, Muhammad Irfan 5 and An Liren. Impact of Environmental, Social Values and the Consideration of Future Consequences for the Development of a Sustainable Entrepreneurial Intention -Sustainability 2021, 13, 2648
[32] Kirzner, I.M. Entrepreneurial discovery and the competitive market process: An Austrian approach. J. Econ. Lit. 1997, 35, 60–85.
[33] Yasir, N.; Liren, A.; Mahmood, N.; Mehmood, H.S. The role of personality traits, entrepreneurship education and self-efficacy as mediating effect on the entrepreneurial intention. Dilemas Contemporáneos Educación Política y Valore 2019, 6, 1–26
[34] Sher, A.; Abbas, A.; Mazhar, S.; Azadi, H.; Lin, G. Fostering sustainable ventures: Drivers of sustainable start-up intentions among aspiring university students in Pakistan. J. Clean. Prod. 2020, 262, 1–13.
[35] Hockerts, K. Determinants of social entrepreneurial intentions. Entrep. Theory Pract. 2017, 41, 105–130.
[36] Capella-Peris, C.; Gil-Gómez, J.; Martí-Puig, M.; Ruíz-Bernardo, P: Development and validation of a scale to assess social entrepreneurship competency in higher education. J. Soc. Entrep. 2020, 11, 23–39.
[37] Potishuk, V.; Kratzer, J. Factors affecting entrepreneurial intentions and entrepreneurial attitudes in higher education. J. Entrep. Educ. 2017, 20, 25–44.
[38] Schmutzler, J.; Andonova, V.; Diaz-Serrano, L. How context shapes entrepreneurial self- efficacy as a driver of entrepreneurial intentions: A multilevel approach. Entrep. Theory Pract. 2019, 43, 880–920
[39] Chipeta E.M., Surujlal J. M. J., Influence of Atittude Risk Taking Propensity and Proactive personality on Social Entrepreneurship intentions 2017 Vol.15 No.2
[40] Bird B., 1988, Implementing entrepreneurial ideas: The case for intention, “Academy of Management Review”, 13(3)
[41] Dawkins C.E., Frass J.W., 2005, Decision of union workers to participate in employee involvement: an application of the theory of planned behavior, “Employee Relations”, 27(5).
[42] Krueger N.F. Jr., Reilly M.D., Carsrud A.L., 2000, Competing models of entrepreneurial intentions, “Journal of Business Venturing”, 15(5).
[43] Salleh F., Ibrahim M.D., 2011, Demographic characteristics differences of risk taking propensity among micro and small business owners in Malaysia, “International Journal of Business and Social Science”, 2(9)
[44] Mair J., Noboa E., 2003, Social entrepreneurship: how intentions to create a social enterprise get formed, Barcelona: IESE Business School Working Paper: No 521.
[45] Prieto L.C., 2011, The influence of proactive personality on social entrepreneurial intentions among African-American and Hispanic undergraduate students: The moderating role of hope, “Academy of Entrepreneurship Journal”, 17(2).
[46] H. Gold, Arvind Malhotra, Albert H. Segars (2001) Knowledge Management: An Organizational Capabilities Perspective, Journal of Management Information Systems, 18:1, 185-214
[47] Alain Fayollea, E.M. Lyon Business School, France Francisco Liñánb, Univ. Seville, Spain (2013). The Future of Research on Entrepreneurial Intentions
[48] Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211
[49] Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River: Prentice-Hall.
[50] Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414-433.
[51] Ajzen, I., Csasch, C., & Flood, M. G. (2009). From intentions to behavior: Implementation intention, commitment, and conscientiousness. Journal of Applied Social Psychology, 39(6), 1356-1372.,
[52] Bird, B. (1988). Implementing entrepreneurial ideas: the case for intention. Management Review, 13(3), 442-453.
[53] Bird, B. (1992). The operations of intentions in time: The emergence of the new venture.Entrepreneurship Theory and Practice, 17(1), 11-20
[54] Fayolle, A. & Gailly, B. (2013). The impact of entrepreneurship education on entrepreneurial attitudes and intention: Hysteresis and persistence. Small Business Management, forthcoming.
[55] Krueger, N. F. (1993). The impact of prior entrepreneurial exposure on perceptions of new venture feasibility and desirability. Entrepreneurship Theory and Practice 18(1), 5-21.
[56] Krueger, N. F. & Carsrud, A. L. (1993). Entrepreneurial intentions: Applying the theory of planned behavior. Entrepreneurship and Regional Development, 5(4), 315-330
[57] Krueger, N. F., Reilly, M. D., & Carsrud, A. L. (2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15(5-6), 411-432.
[58] Prabhu, V. P., McGuire, S. J., Drost, E. A., & Kwong, K. K. (2012). Proactive personality and entrepreneurial intent: Is entrepreneurial self-efficacy a mediator or moderator? International Journal of Entrepreneurial Behaviour and Research, 18(5), 559-586
[59] Hafizun, A., Rashid, A., Mupit, D. S., & Rahim, M. A. 2018. Kecenderungan Pelajar terhadap Keusahawanan di Kolej Komuniti Segamat 2. BITARA Inter, 1(3), 31– 42.
[2] Azian, M., Che, H., Ariza, C., & Kasim, C. 2017. Entrepreneurial Intention Among Students From Kolej Komuniti In Kelantan. Journal of Life Long Learning, 1(1), 16–29.
[3] Dutta, D.K., Li, J., & Merenda, M. 2011. Fostering Entrepreneurship: Impact of Specialization and Diversity in Education. International Entrepreneurship Management Journal, 7(2011): 163-179.
[4] Abd Samad, S., Othman, M. K. & Kasa, M. D. 2019. Pembangunan Kerangka Konseptual Kajian Aspirasi Kerjaya. MALIM: Jurnal Pengajian Umum Asia Tenggara 20(2019): 64-73, 20, 64–73.
[5] Antoncic, B., Bratkovic Kregar, T., Singh, G., & DeNoble, A.F.2015.The big five personality– entrepreneurship relationship: evidence from S lovenia. Journal of Small Business Management, 53(3), 819-841.
[6] Antoncic, J. A., Antoncic, B., Grum, D. K., & Ruzzier, M. 2018. The Big Five Personality Of The Sme Manager And Their Company’S Performance. Journal of Developmental Entrepreneurship, 23(04), 1850021.
[7] Ariani, D. W.2013. Personality and learning motivation. European Journal of Business and Management, 5(10).
[8] Azian, M., Che, H., Ariza, C., & Kasim, C. 2017. Entrepreneurial Intention Among Students From Kolej Komuniti In Kelantan. Journal of Life Long Learning, 1(1), 16–29.
[9] Bayless, M. L., & Wright, C. 2017. An Analysis of the Team Experiences of Face-to- Face and Online Business Students. Journal of Research in Business Information Systems, 131.
[10] Benachenhou, S. M & Boucif, S. A. 2017. The role of the theory of planned behavior in the interpretation of Master students entrepreneurial intention. Revue
[11] Algérienne d’économie et de management, 9, 138-151.
[12] Creswell, J. W. 2005. Educational Research (4th) Planning, Conducting and Evaluating Quantitative and Qualitative Research (4th ed.). Upper Saddle River, NJ: Merrill/Pearson Education.
[13] Davies, J. A. 1971. Elementary survey analysis. New Jersey: Prentice Hall. Do, B. R., & Dadvari, A. 2017. The influence of the dark triad on the relationship between entrepreneurial attitude orientation and entrepreneurial intention: A study among students in Taiwan University. Asia Pacific Management Review, 22(4), 185-191.
[14] Dutta, D.K., Li, J., & Merenda, M. 2011. Fostering Entrepreneurship: Impact of Specialization and Diversity in Education. International Entrepreneurship Management Journal, 7(2011):163-179.
[15] Falck, O. & Woessmann, L. 2010. School competition and students’ entrepreneurial intentions: International evidence using historical Catholic roots of private schooling. Program on Education Policy and Governance Working Papers Series.
[16] Farrukh, M., Alzubi, Y., Shahzad, I. A., Waheed, A., & Kanwal, N. 2018. Entrepreneurial Intentions: Th role of Personality Traits in Perspective of Theory of Planned Behaviour. Asia Pacific Journal of Innovation and Entrepreneurship, 12(3), 399–414. https://doi.org/10.1108/APJIE-01-2018-0004.
[17] Faruk, Ş., Karadağ, H., & Tuncer, B. 2019. Big five personality traits, entrepreneurial self-efficacy and entrepreneurial intention: a configurational approach.
[18] Franco, M., Haase, H., & Lautenschlager, A. 2010. Students’ Entrepreneurial Intentions: an inter-regional comparison. Education + Training, 52 (4), 260-275.
[19] Gozukara, I., & Colakoglu, N.2016. Enhancing entrepreneurial intention and innovativeness of university students: the mediating role of entrepreneurial alertness. International Business Research, 9(2), 34-45.
[20] Hafizun, A., Rashid, A., Mupit, D. S., & Rahim, M. A. 2018. Kecenderungan Pelajar terhadap Keusahawanan di Kolej Komuniti Segamat 2. BITARA Inter, 1(3),31–42.
[21] Irengun, O. & Arikboga, S. 2015. The Effect of Personality Traits on Social Enterpreneurship Intentions: A Field Research. Procedia - Social and Behavioral Sciences, 195, 1186-1195
[22] Kline, R. B. 2011. Methodology in the Social Sciences. Principles and practice of structural equation modeling (3rd ed.). Guilford Press.Linan, F. 2008. Skill and value perceptions: how do they affect entrepreneurial intentions?. International Entrepreneurship and Management Journal, 4(3),257- 272.
[23] Maresch, D., Harms, R., Kailer, N., & Wimmer-Wurm, B.2016. The impact of entrepreneurship education on the entrepreneurial intention of students in science and engineering versus business studies university programs. Technological forecasting and social change, 104, 172-179.
[24] Mei, H., Ma, Z., Jiao, S., Chen, X., Lv, X., & Zhan, Z. 2017. The Sustainable Personality in Entrepreneurship: The Relationship Between Big Six Personality,Entrepreneurial Self-Efficacy, and Entrepreneurial Intention in the Chinese Context. Sustainability (Switzerland),9(9), 5–8. https://doi.org/10.3390/su9091649.
[25] Mischel, W., & Shoda, Y. 1995. A Cognitive-Affective System Theory of Personality: Reconceptualizing Situations, Dispositions, Dynamics, and Invariance in Personality Structure. Psychological Review, 102(2), 246–268. https://doi.org/10.1037/ 0033- 295X.102.2.246.
[26] Nasihah Sulaiman, Radin Siti Aishah Radin A. Rahman & Norasmah Othman. 2018. The Relationship between Entrepreneurial Skills and Entrepreneurial Intentions Among Secondary School Students. International Journal of Education,Psychology and Counseling, 3(21), 40–50.
[27] Hanapi, Z., Kamis, A., Tee, T. K., & Hanapi, M. H. (2016). Jurang integrasi kemahiran employabiliti di Malaysia : Satu kajian empirikal graduan kejuruteraan Kolej Komuniti Integrated employability skills gaps in Malaysia : An Empirical study of Community College Graduates, 3(3), 145–153.
[28] Hanapi, Z., & Nordin, M. S. (2014). Unemployment among Malaysia Graduates: Graduates’Attributes, Lecturers’ Competency and Quality of Education. Procedia - Social and Behavioral Sciences, 112(1), 1056.
[29] Barrie, S. C. (2006). Understanding What We Mean By The Generic Attributes Of Graduates. Understanding Generic Graduate Attributes, (2), 29. https://doi.org/10.1007/s10734-0046384-7
[30] Johanson, G. A., & Brooks, G. P. (2010). Initial Scale Development: Sample Size for Pilot Studies. Educational and Psychological Measurement, 70(3), 394–400,
[31] Nosheena Yasir 1,* , Nasir Mahmood 2 , Hafiz Shakir Mehmood 3, Muhammad Babar 4, Muhammad Irfan 5 and An Liren. Impact of Environmental, Social Values and the Consideration of Future Consequences for the Development of a Sustainable Entrepreneurial Intention -Sustainability 2021, 13, 2648
[32] Kirzner, I.M. Entrepreneurial discovery and the competitive market process: An Austrian approach. J. Econ. Lit. 1997, 35, 60–85.
[33] Yasir, N.; Liren, A.; Mahmood, N.; Mehmood, H.S. The role of personality traits, entrepreneurship education and self-efficacy as mediating effect on the entrepreneurial intention. Dilemas Contemporáneos Educación Política y Valore 2019, 6, 1–26
[34] Sher, A.; Abbas, A.; Mazhar, S.; Azadi, H.; Lin, G. Fostering sustainable ventures: Drivers of sustainable start-up intentions among aspiring university students in Pakistan. J. Clean. Prod. 2020, 262, 1–13.
[35] Hockerts, K. Determinants of social entrepreneurial intentions. Entrep. Theory Pract. 2017, 41, 105–130.
[36] Capella-Peris, C.; Gil-Gómez, J.; Martí-Puig, M.; Ruíz-Bernardo, P: Development and validation of a scale to assess social entrepreneurship competency in higher education. J. Soc. Entrep. 2020, 11, 23–39.
[37] Potishuk, V.; Kratzer, J. Factors affecting entrepreneurial intentions and entrepreneurial attitudes in higher education. J. Entrep. Educ. 2017, 20, 25–44.
[38] Schmutzler, J.; Andonova, V.; Diaz-Serrano, L. How context shapes entrepreneurial self- efficacy as a driver of entrepreneurial intentions: A multilevel approach. Entrep. Theory Pract. 2019, 43, 880–920
[39] Chipeta E.M., Surujlal J. M. J., Influence of Atittude Risk Taking Propensity and Proactive personality on Social Entrepreneurship intentions 2017 Vol.15 No.2
[40] Bird B., 1988, Implementing entrepreneurial ideas: The case for intention, “Academy of Management Review”, 13(3)
[41] Dawkins C.E., Frass J.W., 2005, Decision of union workers to participate in employee involvement: an application of the theory of planned behavior, “Employee Relations”, 27(5).
[42] Krueger N.F. Jr., Reilly M.D., Carsrud A.L., 2000, Competing models of entrepreneurial intentions, “Journal of Business Venturing”, 15(5).
[43] Salleh F., Ibrahim M.D., 2011, Demographic characteristics differences of risk taking propensity among micro and small business owners in Malaysia, “International Journal of Business and Social Science”, 2(9)
[44] Mair J., Noboa E., 2003, Social entrepreneurship: how intentions to create a social enterprise get formed, Barcelona: IESE Business School Working Paper: No 521.
[45] Prieto L.C., 2011, The influence of proactive personality on social entrepreneurial intentions among African-American and Hispanic undergraduate students: The moderating role of hope, “Academy of Entrepreneurship Journal”, 17(2).
[46] H. Gold, Arvind Malhotra, Albert H. Segars (2001) Knowledge Management: An Organizational Capabilities Perspective, Journal of Management Information Systems, 18:1, 185-214
[47] Alain Fayollea, E.M. Lyon Business School, France Francisco Liñánb, Univ. Seville, Spain (2013). The Future of Research on Entrepreneurial Intentions
[48] Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211
[49] Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River: Prentice-Hall.
[50] Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414-433.
[51] Ajzen, I., Csasch, C., & Flood, M. G. (2009). From intentions to behavior: Implementation intention, commitment, and conscientiousness. Journal of Applied Social Psychology, 39(6), 1356-1372.,
[52] Bird, B. (1988). Implementing entrepreneurial ideas: the case for intention. Management Review, 13(3), 442-453.
[53] Bird, B. (1992). The operations of intentions in time: The emergence of the new venture.Entrepreneurship Theory and Practice, 17(1), 11-20
[54] Fayolle, A. & Gailly, B. (2013). The impact of entrepreneurship education on entrepreneurial attitudes and intention: Hysteresis and persistence. Small Business Management, forthcoming.
[55] Krueger, N. F. (1993). The impact of prior entrepreneurial exposure on perceptions of new venture feasibility and desirability. Entrepreneurship Theory and Practice 18(1), 5-21.
[56] Krueger, N. F. & Carsrud, A. L. (1993). Entrepreneurial intentions: Applying the theory of planned behavior. Entrepreneurship and Regional Development, 5(4), 315-330
[57] Krueger, N. F., Reilly, M. D., & Carsrud, A. L. (2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15(5-6), 411-432.
[58] Prabhu, V. P., McGuire, S. J., Drost, E. A., & Kwong, K. K. (2012). Proactive personality and entrepreneurial intent: Is entrepreneurial self-efficacy a mediator or moderator? International Journal of Entrepreneurial Behaviour and Research, 18(5), 559-586
[59] Hafizun, A., Rashid, A., Mupit, D. S., & Rahim, M. A. 2018. Kecenderungan Pelajar terhadap Keusahawanan di Kolej Komuniti Segamat 2. BITARA Inter, 1(3), 31– 42.